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7 Insights Analyst - Customer and Marketing Insights CV Templates with Example

By Ria · Last Updated On 17 October 2026
CV example — page 1

This guide shows you how to build an Insights Analyst - Customer and Marketing Insights CV that makes your evidence clear and relevant. Learn how to organise your experience so readers can quickly see how your analysis supports customer and commercial decisions.

A strong CV for this role links customer, market and campaign evidence to useful findings. Show how you work with scorecards, customer lifetime value and the stages of acquisition, engagement and repeat visits, then explain the decisions your analysis helped inform.

Explore the example in 7 layouts, compare the PNG image previews, and open a preferred version in the editor to customise it. You will also find guidance on ATS readability, measurable bullet points and relevant terms such as SQL, Power BI, Excel and GA4.

What Makes a Great Insights Analyst - Customer and Marketing Insights CV in 2026

A strong CV makes your analysis easy to scan and shows how it supports customer growth and commercial decisions. Clear headings and focused bullets help readers find the most relevant evidence.

Use role-related terms such as marketing scorecards, customer lifetime value, campaign evaluation, SQL and Power BI. Support each achievement with a result or scale you can verify.

Note: CV examples are for educational purposes only. Use only information that accurately reflects your experience and qualifications. References to real organisations do not imply affiliation or endorsement.

#1 Plain Two Column Format CV Example

The Plain Two Column Format places CV sections in two side-by-side areas, giving reviewers a direct way to compare career history with supporting details.

 
CV example — page 1   CV example — page 2

CV Snapshot

  • Nine years of experience across leisure and hospitality
  • Customer growth journey insight from acquisition to repeat visits
  • SQL, Power BI, Excel and GA4
  • BSc Business and Marketing, with two analytics certifications

Why This Format Works

  • Separate columns distinguish career history from supporting details during a quick review.
  • Skills and credentials can be located without reading every experience bullet.
  • A clear order across columns helps reviewers follow roles from one stage to the next.

Best For

  • CVs with several experience entries
  • Career history paired with detailed skills
  • Quick access to credentials
  • Side-by-side content preferences
  • Analyst CVs with varied evidence

CV Keywords

  • Marketing scorecards
  • Customer lifetime value
  • Customer growth journey
  • customer, market and campaign insight
  • Commercial decision support
  • Campaign performance analysis
  • Leadership reporting
  • Brand strategy
  • Proposition development
  • Commercial planning
  • AI powered analysis tools
  • investment opportunity identification
 

#2 Simple One Column Format CV Example

A single-column layout gives the CV one clear top-to-bottom route, so readers can follow roles and supporting sections in sequence.

 
CV example — page 1   CV example — page 2

Why This Format Works

  • One vertical reading path keeps career progression easy to follow.
  • Role bullets stay together in the same continuous scan.
  • Skills and credentials appear within the same reading route as experience.

Best For

  • Chronological career histories
  • Top-to-bottom reading preferences
  • CVs with concise section sets
  • Role details presented in sequence
  • Skills within one reading path
 

#3 Clean Two Column Sidebar Format CV Example

The Clean Two Column Sidebar Format uses two content areas to help readers distinguish the career history from supporting CV information.

 
CV example — page 1   CV example — page 2

Why This Format Works

  • Two content areas let reviewers distinguish career history from supporting CV sections.
  • Skills can be found separately from the experience details.
  • Education and certifications add context without breaking the role-by-role sequence.

Best For

  • CVs with several supporting sections
  • Career timelines alongside skills
  • Distinct information areas
  • Side-by-side section comparisons
  • Role histories with credentials
 

#4 Two Column Format CV Example

With two columns, the Two Column Format lets readers compare the career timeline with other CV sections while keeping the reading order clear.

 
CV example — page 1   CV example — page 2

Why This Format Works

  • Parallel columns let reviewers move between role history and supporting information.
  • Role entries are easier to check when presented in a consistent sequence.
  • Education and credentials have a clear place alongside the career record.

Best For

  • Career timelines with supporting details
  • CVs combining experience and education
  • Readers comparing distinct CV sections
  • Several roles with relevant credentials
  • Balanced career and skills content
 
 

#5 Photo Header Two Column Format CV Example

The Photo Header Two Column Format places a portrait in the header and sets CV content in two columns, a choice for contexts that expect a photo.

 
CV example — page 1   CV example — page 2

Why This Format Works

  • Two content columns keep career history and supporting CV sections distinct.
  • Reviewers can compare roles while referring to skills and credentials.
  • Keeping experience entries in a clear order helps show career progression.

Best For

  • Applications where a portrait is expected
  • Two-column CV reading preferences
  • Career histories with supporting sections
  • Roles and credentials reviewed together
  • CVs needing a clear photo header
 

#6 Coloured Two Column Format CV Example

The Coloured Two Column Format arranges CV content in two areas, a useful choice for readers who prefer separated sections.

 
CV example — page 1   CV example — page 2

Why This Format Works

  • Separate content areas help distinguish experience from skills and education.
  • Reviewers can move between career history and credentials without losing the main sequence.
  • Distinct columns make supporting sections easier to locate during a focused scan.

Best For

  • CVs with separate content areas
  • Career history beside supporting details
  • Quick searches for education and credentials
  • Role records with varied evidence
  • Readers who prefer two columns
 

#7 Stylish Two Column Designer Format CV Example

The Stylish Two Column Designer Format uses two content columns, offering a structured way to review career history alongside supporting sections.

 
CV example — page 1   CV example — page 2

Why This Format Works

  • Two-column organisation separates career details from the supporting parts of the CV.
  • Reviewers can check skills beside the longer role history without mixing the sections.
  • An orderly column structure helps education and credentials stay easy to find.

Best For

  • Career details with supporting CV sections
  • Skills reviewed alongside experience
  • CVs with education and credentials
  • Two-column reading preferences
  • Several roles and supporting information
 
 

Why Build Your Insights Analyst - Customer and Marketing Insights CV with ResumeInMinutes

ResumeInMinutes helps you organise your experience, skills and education in a clear CV. Compare the PNG image previews, then open an example in the editor to customise its content and layout.

  • Different CV layouts
  • Clear, readable section structure
  • Space for relevant keywords
  • Well-organised skills and experience
  • PNG image previews
  • CV customisation in the editor

Choose a layout that makes your evidence easy to follow. Keep experience bullets focused on the analysis, your contribution and the decision or result it supported.

 

See Also

 

Frequently Asked Questions

Are these Insights Analyst - Customer and Marketing Insights CV templates ATS-friendly?

The examples use clear headings and sections that are easy to scan. Include relevant terms naturally, such as marketing scorecards, customer lifetime value, campaign analysis, SQL and Power BI.

Are these separate CV examples or different layouts of one example?

This page presents one role-focused CV example in different layouts. Compare the PNG image previews, then open an example in the editor to customise it.

What should an Insights Analyst - Customer and Marketing Insights CV include?

Include a focused profile, relevant experience, skills, education and certifications. Show how you combine customer, market and campaign evidence, report findings and support decisions about customer growth, brand or commercial plans.

Which CV layout works well for this role?

Choose a layout with clear headings and an easy-to-follow order for experience, skills and education. A simple structure helps readers find your role-related evidence quickly.

How can I show customer insight achievements on my CV?

Write concise bullets that explain the analysis, what you contributed and how it was used. Add supported measures, such as the size of a portfolio covered or a change in reporting, when you can verify them.

Should I include a photo on my CV?

For UK applications, a photo is usually not needed. Use the space for relevant experience, skills and evidence of your results instead.

ATS Score 84%

How we calculate this score

  • Keywords: 60% of the total. AI extracts keywords from your job description. If you do not provide one, a standard job description for the title matching your CV is used. This is not a match to a specific vacancy.
  • Text-based CV: 20%. The text CV assessed here receives 100 for this part.
  • CV quality: 20%. We start at 100 and subtract points for issues found by our CV checks, down to a minimum of zero.
  • Keyword coverage = 100 × (confirmed matches + 0.8 × possible matches) ÷ total keywords, rounded and capped at 100. Possible matches still need checking. Saved generation audits use their saved keyword percentage.
  • Final score = 60% of keyword coverage + 20% of the text score + 20% of the quality score, rounded to a whole number. Without keywords, no overall ATS score is available.

What this score means

Our scores are estimates, not employer ratings. They may contain errors and do not guarantee accurate parsing, a ranking, an interview, or a job. Check your document against the employer’s requirements. You are responsible for relying on this score.

Terms and Conditions

Score weights: Keywords 60% · Text based CV 20% · CV quality 20%

Keywords: 12 matched + 3 possible of 19 (76%) · CV quality: 90%

CV quality 90% · Weight 20% · Issues (1)

Details
  • ✓Name present: Rhys Carter
  • ✓Email format: rhys.carter@example.com
  • ✗Phone format: 07700 90XXXX
  • ✓Experience 1: Job title: Senior Customer Insights Analyst
  • ✓Experience 1: Company name: Meridian Attractions Group
  • ✓Experience 1: Work location: Bristol, Bristol
  • ✓Experience 1: Employment dates: Jan 2023 - Present
  • ✓Experience 1: Description or achievements: Present
  • ✓Experience 2: Job title: Marketing Analyst
  • ✓Experience 2: Company name: Rowan House Hospitality
  • ✓Experience 2: Work location: Bath, Somerset
  • ✓Experience 2: Employment dates: Jun 2020 - Dec 2022
  • ✓Experience 2: Description or achievements: Present
  • ✓Experience 3: Job title: Commercial Reporting Analyst
  • ✓Experience 3: Company name: Coastline Leisure Ltd
  • ✓Experience 3: Work location: Exeter, Devon
  • ✓Experience 3: Employment dates: Sep 2018 - May 2020
  • ✓Experience 3: Description or achievements: Present
  • ✓Experience 4: Job title: Marketing Data Assistant
  • ✓Experience 4: Company name: Kestrel Visitor Experiences
  • ✓Experience 4: Work location: Plymouth, Devon
  • ✓Experience 4: Employment dates: Aug 2017 - Aug 2018
  • ✓Experience 4: Description or achievements: Present
  • ✓No placeholder fields
  • ✓No repeated achievement bullets
  • ✓No empty bullets

Header: Check the phone number: “07700 90XXXX”. Use 7–15 digits, with an optional country code.

Expand details to review the checks.

Text Based CV 100% · Weight 20%

Parsed text
Rhys Carter
Senior Customer Insights Analyst
07700 90XXXX
rhyscarter
Bristol, Bristol, BS7 8QJ
rhys.carter@example.com
STRENGTHS
Customer insight
Combined booking, campaign and customer records to compare acquisition and return visits across properties, giving marketing teams useful audience and seasonal context.
Commercial analysis
Connected visitor volumes, booking patterns and campaign activity in weekly reports, so venue teams could discuss promotions against observed customer behaviour.
Clear reporting
Prepared concise charts and written summaries for internal reviews, helping colleagues outside analytics make sense of performance patterns.
Collaborative analysis
Aligned performance measures with CRM, acquisition, technology and agency colleagues, reducing conflicting interpretations in cross team discussions.
Evidence review
Introduced source checks and analyst review to AI assisted research summaries, keeping circulated findings traceable and more useful to colleagues.
SUMMARY
Customer insights analyst with nine years of experience across leisure and hospitality, progressing from marketing data support to senior ownership of customer and campaign insight. Build marketing scorecards across the customer growth journey, combine customer, market and campaign evidence, and analyse customer lifetime value across acquisition, engagement and repeat visits. Turn performance findings into practical recommendations for brand strategy, proposition development, investment opportunities and commercial planning. Work with CRM, acquisition, brand, commercial, technology and agency colleagues to align measures and communicate findings clearly. Apply AI assisted analysis tools with source checks and analyst review, helping teams use evidence with confidence in customer growth decisions.
EXPERIENCE
Senior Customer Insights Analyst
Meridian Attractions Group
Jan 2023 - Present
Bristol, Bristol
Rebuilt the monthly marketing scorecard around acquisition, engagement and repeat visit measures, giving brand and commercial leads a shared customer growth journey view across 18 visitor venues.
Joined CRM, booking and campaign data in SQL and Power BI to examine customer lifetime value by audience and visit pattern, informing retention priorities and proposition reviews.
Presented seasonal customer, market and campaign insight to senior stakeholders, translating booking behaviour into investment opportunity identification and practical options for campaign spend and portfolio planning.
From 2025, evaluated AI powered analysis tools for summarising research and campaign evidence, introducing source checks and analyst review to keep shared findings traceable.
Agreed metric definitions with CRM, acquisition, technology and agency partners, reducing conflicting interpretations in cross functional performance discussions.
Marketing Analyst
Rowan House Hospitality
Jun 2020 - Dec 2022
Bath, Somerset
Combined campaign, booking and customer records to report on acquisition and return visits across a 12 property hospitality portfolio, helping marketing teams compare performance by audience and season.
Developed Power BI reporting and recurring Excel analysis that replaced fragmented campaign updates with a consistent leadership reporting pack for brand and commercial meetings.
Analysed GA4 journeys and CRM segments to identify where prospective guests dropped out, guiding changes to campaign landing pages and follow up communications.
Evaluated campaign tests against agreed commercial measures and documented data limitations, helping stakeholders distinguish reliable trends from seasonal variation.
Commercial Reporting Analyst
Coastline Leisure Ltd
Sep 2018 - May 2020
Exeter, Devon
Produced weekly trading and customer reports for a multi site leisure operator, connecting visitor volumes, booking patterns and campaign activity for commercial reviews.
Used SQL and Excel to reconcile booking and marketing extracts, resolving inconsistent campaign labels before performance findings were circulated.
Prepared analysis of repeat visits and seasonal demand for planning discussions, helping venue teams assess promotional options against observed customer behaviour.
Marketing Data Assistant
Kestrel Visitor Experiences
Aug 2017 - Aug 2018
Plymouth, Devon
Maintained campaign and customer reporting files for a regional visitor attraction group, checking records and standardising source data for regular marketing updates.
Analysed email and promotional response data in Excel, giving campaign colleagues clearer comparisons across audience groups and activity periods.
Created concise charts and written summaries for internal reviews, making basic performance patterns easier for non analyst colleagues to use.
SKILLS
Leadership reporting
Customer and campaign insight
Campaign performance analysis
Commercial decision support
AI assisted analysis review
Customer growth journey
Proposition development
Customer segmentation
Customer lifetime value
Customer engagement
Marketing scorecards
Customer acquisition
Commercial planning
Customer retention
Brand strategy
EDUCATION
BSc Business and Marketing
University of the West of England
2017
Bristol
CERTIFICATIONS
Microsoft Certified: Power BI Data Analyst Associate
2024
Google Analytics Certification
2025
MY CAREER
9.2Years
Senior Customer Insights Analyst at Meridian Attractions Group (3.8 Years)
Marketing Analyst at Rowan House Hospitality (2.6 Years)
Commercial Reporting Analyst at Coastline Leisure Ltd (1.8 Years)
Marketing Data Assistant at Kestrel Visitor Experiences (1.1 Years)
PROFESSIONAL SKILLS
Customer Insight: Customer segmentation, Customer lifetime value, Repeat visit analysis
Marketing Analysis: Campaign performance analysis, Campaign test evaluation, Acquisition analysis
Reporting and Visualisation: Marketing scorecards, Power BI dashboards, Excel reporting
Digital Analytics: GA4 journey analysis, Email response analysis, Promotional response analysis
Data Preparation: SQL data joins, Booking data reconciliation, Campaign label standardisation
Commercial Insight: Seasonal demand analysis, Portfolio performance comparison, Customer growth journey analysis

Matched keywords (12)

  • Marketing scorecards
  • Customer lifetime value
  • Customer growth journey
  • customer, market and campaign insight
  • Commercial decision support
  • Campaign performance analysis
  • Leadership reporting
  • Brand strategy
  • Proposition development
  • Commercial planning
  • AI powered analysis tools
  • investment opportunity identification

Missing keywords (4)

  • Leisure portfolio
  • Performance data interpretation
  • Agency partner collaboration
  • Commercially minded analysis

Possible matches (3)

  • Customer acquisition, engagement and retention80% credit: 4.21 percentage points of 5.26 possible.
  • Cross-functional stakeholder collaboration80% credit: 4.21 percentage points of 5.26 possible.
  • Clear communication of insights80% credit: 4.21 percentage points of 5.26 possible.
Disclaimer: All names, images, contact information, employment histories, achievements, security clearances, military credentials, and other qualifications shown in this content are fictional and used for illustrative purposes only. Any resemblance to actual persons, living or deceased, is purely coincidental.

CV and cover letter examples and recommendations in this article reflect general best practices and professional experience and are provided for guidance only. Results may vary based on role, industry, region, and hiring organisation.

Content Accuracy and Verification: To the fullest extent permitted by applicable law, we do not represent or warrant that CV or cover letter guidance, examples, recommendations, or related information are accurate, complete, current, error-free, or suitable for any particular purpose. You are responsible for independently reviewing and verifying the information before relying on it.

ATS and Cover Letter Scores: ATS scores are estimates calculated using our own formula, informed by publicly available guidance on CV formatting and keyword matching. They are not scores issued or endorsed by an ATS provider or employer. Cover letter scores are also our own assessments. Parsing, weighting, screening criteria, and results vary between systems, employers, job descriptions, and document formats. No score guarantees successful parsing, a particular ranking, an interview, or employment. Use scores as general guidance and independently check your documents against the employer’s requirements. To the fullest extent permitted by applicable law, we accept no liability for errors in scores or parsing, or losses arising from reliance on these assessments. Nothing in this notice excludes liability or limits consumer rights that cannot lawfully be excluded or limited.

Terms and Conditions
 
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