Associate CRM Manager Resume

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Associate CRM Manager Resume Nisha Fields Associate CRM Manager (708) 555-9261 nisha.fields@example.com linkedin.com/example/nishafields Oak Park, IL 60302 STRENGTHS Cross Functional Influence Translated audience findings into clear decisions, helping Brand, Media, Legal, and Technology partners move forward together. CRM Execution Kept complex Email and SMS launches moving from brief through approval, quality review, and deployment without losing customer focus. Analytical Storytelling Turned campaign behavior into useful investment guidance. Senior partners gained a clearer view of what deserved another test. Deliverability Stewardship Watched reputation and inbox signals closely, then raised practical fixes before sending issues became customer experience problems. Audience Strategy Connected first party data with lifecycle and paid activation plans. Teams came back for audience logic that held together. SKILLS CRM Strategy Email Marketing SMS Marketing Audience Strategy First Party Data Marketing Automation Customer Data Platform Audience Activation Segmentation Personalization Journey Design Lifecycle Marketing Test and Learn Measurement Frameworks Data Governance LANGUAGES English Native 40 French Beginner 10 MY CAREER 6.8 Years Associate CRM and Audience Strategy Manager at Lakefront Consumer Brands (2.6 Years) Senior CRM Strategist at Brightline Marketing Partners (2.1 Years) CRM Marketing Specialist at Prairie Commerce Group (1.5 Years) CRM Coordinator at Cityscape Digital Agency (7 Months) SUMMARY Associate CRM Manager with seven years of experience building Email, SMS, audience, and lifecycle marketing programs for multi brand consumer businesses and agency clients. Leads end to end CRM deployment, from creative briefing through audience selection, journey logic, quality review, and launch. Connects segmentation, personalization, first party data , consent management, deliverability, and paid media activation into practical customer strategies. Builds measurement frameworks and executive reporting that link campaign behavior with business impact and investment decisions. Partners effectively with Brand, eCommerce, Media, Shopper Marketing, Analytics, Legal, Technology, and agency teams. Brings hands on knowledge of CDP ecosystems, identity resolution, data governance, authentication, U.S. and Canadian privacy considerations, and martech evaluation. Ready to contribute clear thinking, dependable execution, and consumer focused growth. EXPERIENCE Associate CRM and Audience Strategy Manager Lakefront Consumer Brands March 2024 - Present Chicago, IL Leads CRM and audience strategy across consumer brands, owning Email and SMS operations, first party activation, deliverability, measurement, and cross functional alignment. Led Email and SMS launches through briefing, audience selection, journey checks, and coordinated calendar reviews. Built reusable segmentation frameworks from behavioral and profile data for brand and eCommerce planning. Monitored sender reputation , inbox placement , authentication, and IP warming signals before major campaign releases. Turned test results on cadence, sequencing, and personalization into recurring CRM standards for teams. Connected consented first party audiences with Media, Analytics, Legal, Technology, and agency activation plans. Senior CRM Strategist Brightline Marketing Partners January 2022 - February 2024 Chicago, IL Directed CRM strategy for consumer accounts, connecting Email, SMS, automated journeys, CDP data, paid activation, deliverability, and executive recommendations. Directed Email, SMS , automated journey, and audience activation plans across varied consumer accounts. Mapped CRM and CDP attributes into segmentation frameworks that supported personalization and campaign goals. Built measurement plans that helped marketing leaders prioritize tests, performance questions, and investment decisions. Diagnosed inbox placement issues through reputation, authentication, and engagement signals for client remediation. Connected CRM learning with paid social and programmatic targeting for more consistent audience activation. CRM Marketing Specialist Prairie Commerce Group June 2020 - December 2021 Naperville, IL Executed retail and direct to consumer CRM programs, managing campaign setup, lifecycle journeys, consent workflows, analysis, deliverability , and partner presentations. Executed Email and SMS campaigns through audience setup, testing, approvals, scheduling, and reporting. Built onboarding, replenishment, engagement, and reactivation journeys from profile and behavioral attributes. Analyzed response patterns with analytics partners, guiding segmentation refinements and creative testing decisions. Maintained consent and suppression logic, supporting compliant sends and dependable audience counts. Presented CRM results and testing conclusions to brand and eCommerce partners in accessible language. CRM Coordinator Cityscape Digital Agency October 2019 - May 2020 Schaumburg, IL Supported agency CRM delivery through briefs, audience preparation, message builds, quality checks, documentation, reporting, and coordinated client handoffs. Prepared Email briefs, audience files, message builds, quality checks, schedules, and performance summaries. Checked audiences against segmentation rules, consent flags, and suppression requirements before scheduled sends. Maintained campaign records covering versions, audience criteria, approvals, and launch status for client teams. Compiled engagement and conversion results into standardized reports for strategist and client reviews. Coordinated creative, account, and analytics handoffs across consumer CRM campaign work. PROJECTS First Party Audience Activation Framework 2026 Built a practical framework connecting consented CRM audiences with paid social, search, and programmatic activation. Clarified governance, identity resolution, measurement, and stakeholder handoffs. Lifecycle Journey Testing Program 2024 Created a structured testing approach for onboarding, replenishment, engagement, and reactivation journeys. Linked cadence, personalization, audience logic, and reporting into repeatable decisions. LEADERSHIP & AWARDS CRM Strategy Recognition, Lakefront Consumer Brands, 2025 Client Partnership Award, Brightline Marketing Partners, 2023 Leadership recognition for clear performance storytelling and cross functional alignment, 2022 EDUCATION Bachelor's Degree in Marketing Northern Illinois University GPA: 0 2019 DeKalb, IL Coursework: Marketing strategy, Consumer behavior, Marketing analytics, Digital marketing CERTIFICATIONS Google Analytics Certification 2026 Email Marketing Certification 2026 TECHNICAL SKILLS CRM Platforms: Email marketing, SMS marketing, CRM deployment Marketing Automation: Automated journeys, Campaign workflows, Lifecycle triggers Audience Data: First party data, Profile attributes, Behavioral data Segmentation: Audience segmentation, Personalization, Lifecycle marketing Customer Data Platforms: CDP activation, Identity resolution, Audience profiles Deliverability: Sender reputation, Inbox placement, IP warming Authentication: Authentication protocols, Consent management, Suppression logic Measurement: Measurement frameworks, Performance reporting, Campaign analytics Paid Media: Paid social, Search, Programmatic media Data Governance: Privacy compliance, Data governance, Consent frameworks Marketing Technology: Martech evaluation, Adtech evaluation, CRM integrations SKILLS CRM Strategy Email Marketing SMS Marketing Audience Strategy First Party Data Marketing Automation Customer Data Platform Audience Activation Segmentation Personalization Journey Design Lifecycle Marketing Test and Learn Measurement Frameworks Data Governance PROFESSIONAL AFFILIATIONS Member, Association of National Advertisers Member, American Marketing Association LANGUAGES English (Native) French (Beginner) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST

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