Audience Engagement Manager Resume Atticus Weiss Audience Engagement Manager (512) 555-1847 atticus.weiss@example.com linkedin.com/example/atticusweiss Austin, TX 78704 STRENGTHS Breaking News Leadership During fast coverage, created clear publishing paths so hosts and producers could act with confidence. Editorial Judgment Protected accuracy and context during urgent packaging decisions, earning trust from newsroom partners. Audience Analysis Turned retention and reach patterns into useful choices. Editors often sought guidance on tough calls. Cross Team Coaching Built rapport with hosts, editors, and producers, then helped teams adopt practical platform habits. Workflow Building Created checklists and playbooks after seeing missed handoffs, giving busy teams a steadier process. SKILLS Audience growth Digital journalism Breaking news Live news distribution YouTube Live YouTube VOD YouTube Shorts TikTok Instagram Facebook X Threads Vertical video Editorial judgment KPI reporting LANGUAGES English Native 40 Spanish Intermediate 20 MY CAREER 10 Years Senior Audience Development Manager at SignalPoint News Network (3.2 Years) Audience Engagement Lead at MetroStream Media (3.2 Years) Social Video Producer at FrontRange Digital News (2.5 Years) Digital News Producer at Lone Star Public Media (1.1 Years) SUMMARY Audience engagement and digital news leader with 10 years of experience growing audiences for live, breaking, and on demand news across YouTube , TikTok , Instagram, Facebook, X, Threads, and emerging platforms. Leads distribution strategy , vertical video programming, live streams, VOD, Shorts, titles, thumbnails, descriptions, and platform native storytelling . Uses audience behavior, watch time, reach, retention, traffic sources, engagement, and KPI trends to guide practical editorial decisions. Builds repeatable workflows, playbooks, publishing standards, and real time protocols for major events. Coaches hosts, producers, editors, and social publishers through influence and clear feedback. Brings sound editorial judgment, curiosity, concise communication, and respect for journalistic integrity. Ready to apply this newsroom experience in an on site audience leadership role that connects strong coverage with meaningful audience growth. EXPERIENCE Senior Audience Development Manager SignalPoint News Network July 2023 - Present Austin, TX Leads audience strategy for a 24 hour digital newsroom, supporting live breaking news , long form video , clips, and vertical storytelling across YouTube and major social platforms. Influences editorial leaders, hosts, producers, and publishers through practical guidance, repeatable systems, and performance reviews. Directed live news distribution across YouTube and social platforms, improving daily packaging decisions Guided producers on titles, thumbnails, descriptions, timing, and programming using watch time patterns Built real time protocols for elections, weather, public safety, and major breaking news coverage Created platform playbooks for TikTok, Reels, Shorts, Facebook , X, and Threads Translated retention, traffic sources, reach, and engagement into concise weekly recommendations Coached teams through format tests, emerging platforms , and accurate context during fast coverage Audience Engagement Lead MetroStream Media March 2020 - June 2023 Denver, CO Led social and YouTube distribution for regional and national news, connecting editors, producers, hosts, and publishers through clear workflows. Supported live streams, VOD packages, vertical clips, rapid updates, and performance reporting during major events. Led live streams, VOD , vertical clips, and rapid updates during major news events Connected editors, producers, hosts , and publishers through repeatable breaking news workflows Used YouTube Analytics and social insights to identify programming and packaging opportunities Introduced headline and thumbnail reviews that aligned framing with viewer expectations Produced leadership briefs covering KPI progress, failed tests, trends, and expansion opportunities Mentored producers on hooks, vertical structure, captions, live context, and audience interaction Social Video Producer FrontRange Digital News August 2017 - February 2020 Denver, CO Produced breaking news video for YouTube, Facebook, Instagram, and X, adapting presentation for each channel while protecting accuracy. Built publishing checklists, tested vertical formats, and connected audience response with editorial planning. Produced breaking news video for YouTube, Facebook, Instagram , and X Packaged live and recorded coverage with titles, descriptions , thumbnails , captions, and context Monitored audience response during developing stories and surfaced timing insights to editors Built publishing checklists that improved metadata accuracy and newsroom coordination Tested vertical explainers and documented pacing, framing, and mobile viewing lessons Connected watch time , completion, engagement, and referrals with content decisions Digital News Producer Lone Star Public Media June 2016 - July 2017 San Antonio, TX Published local news and live event coverage for web, YouTube, and social channels in a deadline driven newsroom. Converted reporting into digital packages, supported verified updates, and documented publishing standards for distributed teams. Published local news and live event coverage across web, YouTube , and social channels Converted broadcast reporting into digital packages with platform appropriate headlines and descriptions Supported weather, civic events, and breaking stories through verified newsroom updates Reviewed audience analytics after major stories to guide schedules and presentation choices Maintained editorial calendars and publishing queues for upcoming coverage commitments Documented newsroom handoffs that improved consistency for evening and weekend teams PROJECTS Breaking News Distribution Playbook 2024 Built a repeatable reference for live event packaging, platform selection, verification handoffs, and audience updates. Shared practical guidance with newsroom partners so coverage moved clearly from confirmed information into channel native presentation. Vertical Video Programming Lab 2022 Tested short form news structures across TikTok, Reels, and Shorts, then documented hooks, pacing, captions, and framing. Findings helped producers share stronger mobile stories while preserving context and editorial standards. LEADERSHIP & AWARDS Recognized by newsroom leadership for clear audience guidance during major breaking news events. Selected by peers as a trusted coach for platform native video packaging and publishing workflows. Led cross team learning sessions that helped producers apply analytics during live coverage. EDUCATION Bachelor's Degree in Journalism Texas State University GPA: 3.5 2016 San Marcos, TX Coursework: Digital journalism, broadcast reporting, media ethics, audience analytics CERTIFICATIONS YouTube Creator Academy 2024 Google Analytics Certification 2023 TECHNICAL SKILLS YouTube Publishing: YouTube Live, YouTube VOD, YouTube Shorts Social Platforms: TikTok, Instagram, Facebook Conversation Platforms: X, Threads, emerging platforms Video Formats: Vertical video, long form video, live streams Audience Analytics: YouTube Analytics, audience retention, traffic sources Performance Metrics: Watch time, reach, engagement, KPI tracking Content Packaging: Titles, thumbnails, descriptions Editorial Systems: Playbooks, publishing checklists, editorial calendars News Operations: Breaking news, live news, real time distribution Team Development: Coaching, producer guidance, cross functional collaboration SKILLS Audience growth Digital journalism Breaking news Live news distribution YouTube Live YouTube VOD YouTube Shorts TikTok Instagram Facebook X Threads Vertical video Editorial judgment KPI reporting PROFESSIONAL AFFILIATIONS Digital News Association member, sharing practical audience insights with newsroom peers. Online News Association participant, supporting ethical digital journalism and collaborative learning. LANGUAGES English (Native) Spanish (Intermediate) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST
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