Direct Marketing Media Analyst Resume Michael Harris Direct Marketing Media Analyst (513) 555-4826 michael.harris@example.com linkedin.com/example/michaelharris Cincinnati, OH 45202 STRENGTHS Analytical judgment Turned unclear campaign questions into focused analysis. A clear recommendation often started with one careful source check. Excel modeling Built practical workbooks for spend and cost benefit reviews. Teammates relied on consistent logic during budget discussions. Retention insight Used cohorts and response behavior to separate useful follow up audiences from low value contacts. Clear communication Converted detailed findings into concise presentations. Managers could see implications, limitations, and next actions quickly. Project coordination Kept several analytical workstreams moving with documented definitions, checkpoints, and deadlines. Small details prevented larger delays. SKILLS Direct marketing analytics Media analysis Cost benefit analysis Retention analysis Campaign testing Re solicitation analysis Channel spend evaluation Budget management Monthly reporting Microsoft Excel Project management Process improvement Trend analysis Data interpretation Stakeholder presentations LANGUAGES English Native 40 Spanish Intermediate 20 MY CAREER 6.8 Years Senior Marketing Analytics Specialist at Northstar Consumer Insurance (2.6 Years) Marketing Analyst at Brightline Direct Media (1.6 Years) Junior Marketing Data Analyst at Riverbend Financial Services (1.7 Years) Data Analyst at Peak Market Research Group (11 Months) SUMMARY Direct marketing and media analyst with six years of experience translating campaign, retention, spend, response, and customer data into practical business recommendations. Advanced Microsoft Excel user with hands on experience in cost benefit analysis , channel evaluation, campaign testing, re solicitation analysis , budget tracking, monthly reporting, and process improvement . Independently manages concurrent analytical initiatives while aligning work with marketing, media, finance, and analytics stakeholders. Frames ambiguous questions, validates source data, identifies meaningful trends, and explains findings through concise writing, presentations, and discussion. Experience includes direct mail, digital media investment, customer retention, forecasting inputs, recurring performance reporting, and data issue resolution. Brings organized execution, technical problem solving , and thoughtful analysis that supports sound marketing investment decisions. EXPERIENCE Senior Marketing Analytics Specialist Northstar Consumer Insurance March 2024 - Present Cincinnati, OH Leads direct response analysis across mail and digital channels, supporting investment decisions through campaign economics, retention insight, testing, budget review, and stakeholder presentations. Connected campaign costs, response, retention, and conversion data for direct mail investment decisions . Built advanced Excel models for cost benefit analysis and monthly channel spend reviews. Designed test readouts across audience, offer, timing, and media variables for actionable decisions. Evaluated re solicitation opportunities using response and retention behavior across audience segments. Coordinated concurrent analytical projects with marketing , media, finance, and analytics partners. Presented recommendations with data limitations , process issues, and follow up actions documented. Marketing Analyst Brightline Direct Media July 2022 - February 2024 Dayton, OH Managed acquisition and retention reporting across multiple campaigns, improving data consistency and helping marketing leaders connect media spending with customer response and follow up decisions. Combined media cost, response, conversion, and customer data into recurring management reports. Maintained Excel channel spend trackers and reconciled variances with media planners. Structured cohort retention analyses that informed contact strategy and follow up testing. Managed concurrent campaign workstreams with documented definitions, deadlines, and review checkpoints. Standardized source checks and calculation logic , reducing manual rework in recurring reports. Created presentation materials that translated detailed findings into clear business implications. Junior Marketing Data Analyst Riverbend Financial Services October 2020 - June 2022 Covington, KY Prepared campaign datasets, reporting workbooks, test control summaries, and project documentation that gave analysts reliable inputs for acquisition, retention, and media decisions. Validated campaign source fields and calculated response and cost measures for analyst review. Built Excel workbooks using lookups, pivot tables, conditional logic , and structured formulas . Traced unusual response and spend changes to source files or process steps. Prepared test control summaries for mailing and digital audience initiatives. Maintained project documentation and reporting calendars across several marketing initiatives. Produced charts and presentation exhibits for marketing and operations stakeholders . Data Analyst Peak Market Research Group October 2019 - September 2020 Cincinnati, OH Supported marketing research projects through data preparation, quality review, trend analysis , request coordination, and presentation support while building a strong analytical foundation. Prepared customer and campaign research data using documented quality checks . Used Microsoft Excel to clean datasets, reconcile totals, and summarize response patterns. Reviewed campaign files for missing values and documented exceptions before calculations. Organized research requests, source materials, and deliverables across overlapping deadlines. Drafted observations from trend tables that connected patterns with business questions. Verified figures and definitions across presentation exhibits for senior analyst review. PROJECTS Direct Media Investment Review 2025 Analyzed mail and digital investment patterns, connecting cost, response, retention, and conversion findings with practical budget review recommendations for marketing stakeholders. Campaign Retention Testing Framework 2023 Structured cohort and test control analysis that clarified customer response patterns and supported more thoughtful contact strategy decisions across campaign initiatives. LEADERSHIP & AWARDS Recognized by marketing leadership for clear campaign economics reporting and practical investment recommendations. Selected by analytics peers as a dependable resource for Excel models, source validation, and reporting quality. Led recurring reporting improvements that gave cross functional partners more consistent monthly performance views. EDUCATION Bachelor's Degree in Marketing Analytics University of Cincinnati GPA: 3.8 2019 Cincinnati, OH Coursework: Marketing research, statistics, consumer behavior, data analysis CERTIFICATIONS Microsoft Office Specialist: Excel Expert 2023 Microsoft Office Specialist: Excel Associate 2021 TECHNICAL SKILLS Microsoft Excel: Pivot tables, lookups, conditional logic Marketing Analytics: Campaign analysis, response analysis, media analysis Retention Analysis: Cohort analysis, customer retention, re solicitation analysis Media Measurement: Channel spend evaluation, direct mail, digital media Financial Analysis: Cost benefit analysis, budget tracking, variance review Campaign Testing: Test control analysis, audience testing, offer testing Reporting Systems: Monthly reporting, management reporting, recurring reporting Data Quality: Source validation, reconciliation, exception review Project Management: Project planning, workstream tracking, deadline management Communication Tools: Presentations, written recommendations, verbal discussion Process Improvement: Workflow standardization, calculation logic, reporting controls Analytical Methods: Trend analysis, data interpretation, problem solving SKILLS Direct marketing analytics Media analysis Cost benefit analysis Retention analysis Campaign testing Re solicitation analysis Channel spend evaluation Budget management Monthly reporting Microsoft Excel Project management Process improvement Trend analysis Data interpretation Stakeholder presentations PROFESSIONAL AFFILIATIONS Marketing analytics peer community, sharing practical approaches for campaign measurement and stakeholder communication. University of Cincinnati alumni network, supporting shared learning across marketing analytics professionals. LANGUAGES English (Native) Spanish (Intermediate) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST
  • File
  • Preview
  • Show Styles
  • PDF Download
  • US English
File
Styles Download Buy Log In
Bootstrap
> JP 1 1
PDF Footer and Margins Setup
The margins are applied to the document, and the footer shows up in the preview and the PDF

Footer Font Settings

Are you applying for a specific job
so we can tailor your resume to it? Are you applying for a specific job
so we can tailor your cover letter to it?
Type your details as text to generate a personalized resume Type your details as text to generate a personalized cover letter
Website link found! Ready to create resume from:
Skip this Step
Drag the into the box to verify you're human.
Drop here

My Resumes

Displaying {number_of_files} files (out of {total_of_all_files} total)
Name File Type Last Modified: Description:

Rename File

Filename already exists!

Delete Files

Warning: This action is irreversible. Once you click submit, the files will be permanently deleted.

Heading text
Upload From Computer Upload
Select From Existing
LinkedIn
Drag & Drop files anywhere in this tab, or

Uploaded Files

Delete Name Last Updated Use This File
Select this to use the file for generating your resume and cover letter. Only one source—uploaded file, selected file, or LinkedIn text—can be used.

My Files

Resumes or cover letters you create will appear here. No files available yet.
Delete Name Last Updated Use This File
Select this to use the file for generating your resume and cover letter. Only one source—uploaded file, selected file, or LinkedIn text—can be used.

Add LinkedIn Profile PDF

You can download your LinkedIn profile as a PDF by opening linkedin.com in a web browser, clicking your profile photo, selecting the “More” or “Resources” button, and choosing “Save to PDF.” You can then attach the PDF using the Upload From Computer tab.

Paste Your LinkedIn Profile Text

If you have copied the LinkedIn profile text, paste it below. See how to copy your profile from LinkedIn

Select this to use the LinkedIn profile text for generating your resume and cover letter. Only one source—uploaded file, selected file, or LinkedIn text—can be used.

Try these controls

<
>