Director, US Downstream Marketing Resume

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Director, US Downstream Marketing Resume Fatima Shaffer Director, US Downstream Marketing (312) 555-6948 fatima.shaffer@example.com linkedin.com/example/fatimashaffer Chicago, IL 60611 STRENGTHS Clinical Translation Turned evidence and workflow insight into practical stories for surgeons and hospital leaders. Clinical partners sought input early. Customer Advocacy Built reference site and KOL programs that gave peers credible customer stories. Those relationships opened candid conversations. Market Positioning Connected segmentation, competition, and customer needs with sharper positioning. Teams used frameworks to make faster choices. Cross Functional Leadership Aligned product, clinical, finance, education, and operations partners around launch decisions. Trust grew through clear follow through. Team Development Supported colleagues through launch planning and stakeholder reviews. Mentoring became a practical source of confidence. SKILLS Product marketing Clinical marketing KOL engagement Customer advocacy Market segmentation Brand positioning Content marketing Customer intelligence Data analysis Financial analysis Launch strategy Executive communication Team leadership Market insights Performance measurement LANGUAGES English Native 40 Spanish Intermediate 20 MY CAREER 15 Years Director, US Downstream Marketing at Helixora Surgical Robotics (4.8 Years) Senior Marketing Director, Capital Equipment at Orion Surgical Platforms (3.6 Years) Marketing Director, Surgical Technologies at Meridian MedTech Solutions (3.1 Years) Senior Product Marketing Manager at Northstar Clinical Technologies (2.6 Years) Product Marketing Manager at Lakeview Medical Products (1 Years) SUMMARY Director level MedTech marketing leader with 15 years across downstream product management , clinical marketing , capital equipment launches, surgical robotics , and procedure focused commercialization. Translates global product roadmaps and clinical evidence into clear clinical, economic, and operational value for surgeons, hospital executives, administrators, and buying committees. Leads launch and growth marketing organizations through segmentation, positioning, KOL engagement, Centers of Excellence, customer advocacy, reference site development, and adoption strategy. Connects customer intelligence, competitive insight, utilization signals, and financial analysis with messaging, campaign direction, and product decisions. Partners across Product, Clinical, Customer Success, Professional Education, HEMA, Finance, Commercial Operations, Sales Enablement, communications, and sales. Builds trusted teams and helps complex healthcare organizations turn surgical technology into sustained customer value. EXPERIENCE Director, US Downstream Marketing Helixora Surgical Robotics January 2022 - Present Chicago, Illinois Direct US downstream marketing for surgical robotics, connecting global product strategy, clinical evidence, customer insight, and commercial priorities across a matrixed organization. Translated clinical evidence and workflow needs into value narratives for surgeons and hospital executives. Built KOL and early adopter programs that turned customer experience into credible market insight. Shaped segmentation , positioning , content direction, and campaign priorities for launch and adoption. Governed US content accuracy, compliance, and consistency across global and local stakeholders. Connected utilization signals and financial analysis with adoption, expansion, and product decisions. Coordinated Product, Clinical, Customer Success , Education, HEMA, Finance, Operations, and sales partners. Senior Marketing Director, Capital Equipment Orion Surgical Platforms May 2018 - December 2021 Milwaukee, Wisconsin Led downstream marketing for capital equipment , translating clinical, economic, and operational inputs into positioning, launch direction, and customer adoption programs. Localized global roadmaps into practical value propositions for clinical and hospital buying committees. Developed reference site and customer advocacy programs that strengthened peer to peer credibility. Used procedure mix, competition, workflow, and utilization insight to refine market priorities. Directed positioning and content governance across matrixed commercial, clinical, and communications teams. Partnered with education and customer success leaders on onboarding and long term value. Built cross functional relationships that improved executive alignment around launch decisions. Marketing Director, Surgical Technologies Meridian MedTech Solutions March 2015 - April 2018 Madison, Wisconsin Owned marketing direction for surgical technologies, linking customer intelligence , procedural needs, competitive analysis, and financial considerations with commercial growth plans. Created procedure focused messaging for surgeons, administrators, and hospital finance stakeholders. Engaged clinical advisors and early adopters to test claims, workflows, and customer narratives. Established segmentation and positioning frameworks for complex surgical technology portfolios. Guided case studies , testimonials , executive narratives, and customer visit preparation. Analyzed market signals and customer needs to prioritize adoption and utilization initiatives. Mentored marketing colleagues through launch planning and matrixed stakeholder reviews. Senior Product Marketing Manager Northstar Clinical Technologies July 2012 - February 2015 Minneapolis, Minnesota Managed product marketing for clinical technologies, supporting evidence translation, customer insight, positioning, education, and field readiness across surgical markets. Converted clinical research and workflow observations into concise product value stories. Supported KOL engagement that gave product teams useful early market perspective. Mapped customer segments, buying needs, and procedural priorities for launch planning. Prepared content direction for sales education, professional education , and communications partners. Tracked competitive activity and customer feedback to inform roadmap conversations. Built collaborative relationships with clinical, product, and commercial colleagues across functions. Product Marketing Manager Lakeview Medical Products June 2011 - June 2012 Evanston, Illinois Supported product marketing for medical products, building foundational experience in clinical messaging, customer research, segmentation, and commercial coordination. Researched customer needs and procedure workflows for product positioning discussions. Organized feedback from clinicians and commercial partners into usable market insights . Supported content development for product education and customer conversations. Reviewed competitor claims and market materials for positioning opportunities. Helped coordinate launch activities across product, clinical, and commercial stakeholders. Built trusted relationships with peers while learning complex healthcare marketing operations. PROJECTS US Surgical Robotics Launch Strategy 2024 Created a US launch framework connecting clinical evidence, economic value, customer segmentation, KOL insight, reference sites, and adoption priorities. Centers of Excellence Advocacy Program 2021 Built a reference site approach with selection criteria, customer stories, executive narratives, site visits, and peer advocacy. LEADERSHIP & AWARDS Women in MedTech Marketing Forum Mentor, 2020 - Present Cross Functional Launch Leadership Recognition, Surgical Technology Portfolio, 2023 Customer Advocacy Program Recognition, Capital Equipment Marketing, 2021 EDUCATION Master of Business Administration Northwestern University GPA: 4.0 2011 Evanston, Illinois Coursework: Marketing strategy, financial analysis, operations management, organizational leadership Bachelor of Science in Marketing University of Illinois Chicago GPA: 4.0 2009 Chicago, Illinois Coursework: Brand management, market research, consumer behavior, marketing analytics CERTIFICATIONS Certified Product Marketing Manager 2020 Project Management Professional 2019 TECHNICAL SKILLS Marketing Strategy: Segmentation, positioning, launch strategy Clinical Marketing: Clinical evidence, procedure marketing, workflow analysis Customer Intelligence: KOL insight, early adopter research, customer needs Advocacy Programs: Centers of Excellence, reference sites, testimonials Content Marketing: Case studies, customer stories, executive narratives Digital Marketing: Digital platforms, campaign direction, channel strategy Data Analysis: Market analysis, utilization signals, performance measurement Financial Analysis: Customer economics, value frameworks, financial modeling Commercial Operations: Onboarding, adoption, utilization Product Management: Roadmaps, value propositions, evidence translation Professional Education: Clinical education, customer education, field education Leadership Methods: Team development, matrix leadership, inclusive leadership SKILLS Product marketing Clinical marketing KOL engagement Customer advocacy Market segmentation Brand positioning Content marketing Customer intelligence Data analysis Financial analysis Launch strategy Executive communication Team leadership Market insights Performance measurement PROFESSIONAL AFFILIATIONS Women in MedTech Marketing Forum, Mentor, 2020 - Present MedTech Marketing Leadership Network, Member Surgical Robotics Commercialization Community, Member LANGUAGES English (Native) Spanish (Intermediate) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST

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