Experiential Marketing Associate Resume Eunji Richard Experiential Marketing Associate (512) 555-1846 eunji.richard@example.com linkedin.com/example/eunjirichard Austin, TX 78704 STRENGTHS Event ownership Took programs from early concept through closeout, and became a trusted partner when timelines tightened or details shifted. Vendor stewardship Compared bids, clarified scopes, and protected service quality during negotiations. Partners appreciated having one clear point of contact. Guest experience Built registration and check in workflows around attendee needs. Small fixes often made arrival feel calmer for everyone. Cross team delivery Connected marketing, sales, product, communications, design, and vendors around shared milestones. Colleagues gained a clearer path forward. Program measurement Turned attendance, engagement, lead, pipeline, and expense data into useful reports. Revenue teams gained confidence in follow up decisions. SKILLS Experiential Marketing Event Management Event Logistics Venue Sourcing Vendor Management Contract Negotiation Budget Tracking Attendee Management Run of Show Planning Brand Activations Post Event Reporting Pipeline Attribution Cvent Splash Eventbrite LANGUAGES English Native 40 Korean Proficient 30 MY CAREER 3.9 Years Experiential Marketing Associate at LatticePay Technologies (2 Years) Event Marketing Coordinator at BrightField Software (1.9 Years) SUMMARY Experiential marketing professional with four years of progressive experience delivering customer facing events, brand activations, and integrated programs across financial technology and B2B software environments. Owns planning from concept through closeout, including venue sourcing, vendor negotiations, contract review, budget tracking, attendee workflows, run of show documentation , creative production, and post event reporting . Coordinates Marketing, Sales, Product, Communications, design, finance, and external partners across overlapping schedules with demanding deadlines. Uses Cvent, Splash, Eventbrite, Asana, and Monday.com to keep work visible and execution consistent. Connects attendance, engagement, lead capture, pipeline, revenue, and expense data in practical reports. Applies generative AI with human oversight for planning documents, vendor comparisons, and analysis. Brings thoughtful execution that supports stronger customer relationships , brand awareness, and measurable business outcomes. EXPERIENCE Experiential Marketing Associate LatticePay Technologies October 2024 - Present Austin, TX Owns a customer event portfolio across financial technology audiences, guiding strategy, logistics, creative delivery, partner coordination, measurement, and closeout. Provides operating direction across overlapping programs while protecting guest experience, brand consistency, budget discipline, and commercial relevance. Built Asana plans and run of show documents for overlapping customer forums and executive dinners. Negotiated venue scopes and vendor contracts, then reconciled invoices against approved program budgets. Configured Cvent and Splash journeys for invitations, registration, capacity monitoring, and attendance reconciliation. Directed invitations , signage, collateral, and activations with creative partners for consistent brand presentation . Produced reports linking attendance , engagement, leads, pipeline influence, revenue, and expense results for stakeholders. Applied generative AI with human review for planning documents, vendor comparisons, and first pass reporting. Event Marketing Coordinator BrightField Software October 2022 - September 2024 Dallas, TX Coordinated regional conferences, user meetups, webinars, and field events supporting demand generation and customer engagement. Managed schedules, vendors, registrations, logistics, expense records, and performance reporting across simultaneous programs for a growing B2B software portfolio. Coordinated conferences and field events across venue, catering, audiovisual, shipping, staffing, and attendee workflows . Maintained Monday.com schedules with dependencies, approvals, creative deliverables, and registration milestones . Administered Eventbrite and Cvent registrations, resolving participant issues and preparing final attendance files. Tracked purchase commitments and vendor invoices , surfacing budget variances before approval and reconciliation. Compiled performance summaries connecting attendance, engagement, lead capture, and sales follow up data. Supported marketing and revenue teams with consistent event reporting for program evaluation and planning. PROJECTS Institutional Customer Forum Program 2025 Coordinated internal teams and external partners around a customer forum experience, giving guests clear information, thoughtful access, and a consistent brand journey. Connected attendance and engagement findings with follow up planning for revenue teams. Regional Software User Meetup Series 2024 Organized a collaborative meetup series that brought users, sales partners, and marketing colleagues into shared conversations. Used registration patterns, participant feedback, and lead data to guide future event choices. LEADERSHIP & AWARDS Recognized by senior stakeholders for dependable execution across overlapping customer events and executive programs. Earned team recognition for clear event reporting that connected attendance, engagement, and follow up activity. Selected to apply generative AI with human review for faster planning documentation and business ready analysis. EDUCATION Bachelor's Degree in Business Administration, Marketing Texas State University GPA: 3.8 2022 San Marcos, TX Coursework: Event marketing, consumer behavior, marketing analytics, integrated communications CERTIFICATIONS Cvent Event Management Certification 2025 Asana Workflow Specialist Certificate 2024 TECHNICAL SKILLS Event Platforms: Cvent, Splash, Eventbrite Project Management: Asana, Monday.com, project plans Event Operations: Run of show, attendee workflows, check in Vendor Management: Venue sourcing, vendor bids, service coordination Contract Administration: Contract negotiation, scope review, invoice processing Budget Management: Budget tracking, expense reconciliation, variance review Creative Production: Invitations, signage, branded collateral Event Measurement: Attendance metrics, engagement rates, lead capture Revenue Reporting: Pipeline attribution, revenue objectives, sales follow up Generative AI: Planning documents, vendor comparisons, reporting analysis Stakeholder Coordination: Marketing, Sales, Product, Communications Audience Programs: Consumer audiences, institutional audiences, customer forums SKILLS Experiential Marketing Event Management Event Logistics Venue Sourcing Vendor Management Contract Negotiation Budget Tracking Attendee Management Run of Show Planning Brand Activations Post Event Reporting Pipeline Attribution Cvent Splash Eventbrite PROFESSIONAL AFFILIATIONS Member, International Live Events Association, supporting continued learning in event production and experiential marketing. Member, American Marketing Association, engaging with peers across brand, demand generation, and customer experience. LANGUAGES English (Native) Korean (Proficient) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST
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