Field Marketing Specialist Resume Luciana Bowers Field Marketing Specialist (919) 555-7316 luciana.bowers@example.com linkedin.com/example/lucianabowers Raleigh, NC 27601 STRENGTHS Event execution Kept vendors, venues, speakers, and internal owners aligned during a demanding regional program. Teams knew where details stood. Campaign coordination Built practical plans around audiences, accounts, timelines, and follow up. Sales partners gained a clearer operating rhythm. Measurement discipline Reviewed registration, attendance, engagement, and lead movement after programs. Those conversations shaped smarter event choices. Partner communication Worked through timing issues with suppliers and production teams before event days. Calm updates kept delivery on track. Operational ownership Managed branded inventory, shipping, registration, and campaign records together. Small details stayed visible when priorities shifted. SKILLS Field Marketing B2B Technology Marketing Cybersecurity Marketing Regional Campaigns Event Management Physical Events Virtual Events Demand Generation Lead Nurturing Account Based Marketing Salesforce Splash Vendor Management Campaign Measurement Project Management LANGUAGES English Native 40 Spanish Intermediate 20 MY CAREER 5.8 Years Field Marketing Specialist at Signal Ridge Security (2.8 Years) Regional Marketing Coordinator at BlueOak Cloud Systems (1.6 Years) Marketing Programs Associate at Pioneer B2B Media (1.5 Years) SUMMARY Field marketing specialist with six years of experience delivering regional B2B technology programs that connect localized campaigns , physical and virtual events, demand generation , account based marketing , and revenue priorities. Leads planning across sales, marketing, vendors, venues, registration, content, logistics, lead routing, and follow up. Uses Salesforce and Splash for campaign operations, attendee workflows, lead management, and performance reporting. Coordinates trade shows, hosted programs, webinars, partner activities, branded inventory, shipping, and post event reviews across fast moving technology environments. Builds clear project plans that help stakeholders act with confidence and keeps regional programs moving through changing priorities. Brings practical communication, organized execution, and thoughtful measurement to every campaign, helping teams convert field activity into useful engagement and stronger pipeline decisions. EXPERIENCE Field Marketing Specialist Signal Ridge Security January 2024 - Present Raleigh, NC Leads regional field programs for B2B cybersecurity audiences, connecting hosted events, trade shows, localized campaigns, account focused activities, vendors, and follow up with revenue priorities. Owns operational details from planning through execution and review while keeping sales and marketing partners aligned. Coordinated cybersecurity trade shows and hosted events with sales partners, vendors, and regional account teams Built Salesforce campaign plans for target accounts, lead routing, follow up, and post event reporting Configured Splash registration pages and communications for physical and virtual programs with accurate attendee data Managed venues, production partners, shipping providers, and delivery timelines for regional field activations Reviewed attendance, engagement, lead progression, and sales feedback to refine future campaign planning Aligned localized campaigns with demand generation priorities, account strategy, and stakeholder execution details Regional Marketing Coordinator BlueOak Cloud Systems May 2022 - December 2023 Durham, NC Coordinated multi state B2B technology campaigns across field activity, demand generation calendars, priority account plans, event logistics , partner programs, and reporting. Connected sales, marketing operations, suppliers, and event owners through clear schedules and dependable follow up workflows. Coordinated multi state campaigns around demand generation calendars and priority account plans Planned trade shows, executive gatherings, partner events, and webinars with detailed delivery schedules Built account based marketing lists and invitation strategies with sales teams for regional programs Organized nurture and follow up workflows for engaged prospects after events and campaign activities Maintained Salesforce responses, lead status, and attribution records for reliable campaign reporting Managed branded merchandise inventory , replenishment, shipment requests, and delivery timing with suppliers Marketing Programs Associate Pioneer B2B Media October 2020 - April 2022 Charlotte, NC Supported integrated marketing programs for technology clients through webinars, hosted events, partner campaigns, digital demand generation, registration operations, vendor coordination, lead preparation, and campaign reporting. Built dependable program foundations while collaborating with internal specialists, clients, creative resources, and external partners. Supported webinars, hosted events , partner campaigns, and digital demand generation for technology clients Coordinated campaign schedules among marketing specialists, clients, creative resources, and event partners Built registration pages, attendee communications, and event materials with consistent campaign messaging Prepared lead files and campaign records for nurture workflows and marketing operations handoff Tracked vendor deliverables, shipment status, and event materials before scheduled regional activities Compiled campaign results and audience feedback into concise summaries for follow up decisions PROJECTS Regional Cybersecurity Demand Program 2025 Connected localized account outreach, hosted events, Splash registration, Salesforce lead routing, and post event measurement for cybersecurity audiences. Program teams gained a clearer path from invitation through follow up. Virtual Partner Event Series 2023 Coordinated speakers, partner communications, registration workflows, attendee materials, and nurture follow up across virtual technology events. Shared reporting helped stakeholders compare engagement and future program value. LEADERSHIP & AWARDS Recognized by regional sales partners for dependable event coordination and timely lead follow up. Selected for expanded field program ownership after consistent delivery across vendors, logistics, and campaign reporting. Praised by marketing operations peers for accurate Salesforce records and clear program recaps. EDUCATION Bachelor's Degree in Marketing University of North Carolina at Charlotte GPA: 3.5 2020 Charlotte, NC Coursework: Marketing strategy, integrated communications, consumer behavior, sales management CERTIFICATIONS Salesforce Trailhead, Marketing and CRM Fundamentals 2021 HubSpot Academy, Digital Marketing Certification 2022 TECHNICAL SKILLS CRM Platforms: Salesforce, campaign records, lead routing Event Platforms: Splash, registration pages, attendee workflows Demand Generation: lead nurturing, campaign programs, pipeline follow up Account Marketing: account based marketing, target account lists, invitation strategy Event Programs: trade shows, hosted events, virtual events Campaign Measurement: attendance reporting, engagement review, lead progression Vendor Operations: venue coordination, production partners, shipping providers Marketing Logistics: branded inventory, swag distribution, replenishment Communication Tools: email communications, stakeholder updates, event invitations Project Management: project plans, timelines, milestones, execution details Marketing Operations: lead status, attribution records, nurture workflows B2B Technology: cybersecurity marketing, cloud systems, technology clients SKILLS Field Marketing B2B Technology Marketing Cybersecurity Marketing Regional Campaigns Event Management Physical Events Virtual Events Demand Generation Lead Nurturing Account Based Marketing Salesforce Splash Vendor Management Campaign Measurement Project Management PROFESSIONAL AFFILIATIONS Women in CyberSecurity, professional member supporting broader participation in cybersecurity careers. American Marketing Association, member focused on B2B marketing programs and professional learning. LANGUAGES English (Native) Spanish (Intermediate) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST
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