Paid Social Media Strategist Resume

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Paid Social Media Strategist Resume Mason Mejia Paid Social Media Strategist (614) 555-2864 mason.mejia@example.com linkedin.com/example/masonmejia Columbus, OH 43215 STRENGTHS Campaign Leadership Guided integrated campaigns from brief through launch, and partners trusted clear decisions when timelines tightened. Agency Collaboration Worked closely with creative and media agencies, turning scattered feedback into cleaner deliverables and calmer launches. Digital Experience Thinking Connected social messages with landing page expectations, helping customers find a more consistent path after clicking. Platform Judgment Adapted campaign ideas for platform behavior and content formats, becoming a practical resource during creative reviews. Workflow Discipline Kept approvals, dependencies, and timelines visible across concurrent initiatives, which gave stakeholders confidence in launch readiness. SKILLS Paid Social Strategy Organic Social Strategy Integrated Marketing Campaign Development Social Content Strategy Digital Experiences Landing Page Strategy Project Management Creative Briefing Media Coordination Agency Management Stakeholder Approvals Consumer Marketing Financial Services Marketing Campaign Planning LANGUAGES English Native 40 Spanish Intermediate 20 MY CAREER 10.1 Years Senior Paid Social Strategist at North Coast Financial (3.5 Years) Paid Social Media Strategist at Crescent Brand Studio (2.2 Years) Social Media Strategist at Lakeview Consumer Media (2.4 Years) Digital Marketing Specialist at Redwood Media Partners (2 Years) SUMMARY Paid social media strategist with eight years of experience developing integrated digital and social campaigns for major consumer brands and financial services audiences. Leads paid and organic social strategy, campaign development , platform relevant content , landing page planning, digital experiences , media coordination, and project delivery from briefing through launch. Translates broad marketing objectives into practical channel plans connecting creative, audience, placement, destination experience, and measurement. Coordinates internal marketing teams , creative agencies, media partners, approvals, timelines, and launch readiness across concurrent initiatives. Brings sound judgment across social platforms and customer journeys, with a clear focus on relevance, execution quality, and business objectives. Ready to contribute thoughtful campaign leadership and dependable cross functional collaboration within a remote marketing organization. EXPERIENCE Senior Paid Social Strategist North Coast Financial April 2023 - Present Columbus, OH Lead paid social strategy for integrated consumer marketing campaigns, guiding platform activation, content planning, destination experiences, agency coordination, and launch readiness across financial services initiatives. Converted consumer acquisition goals into platform plans across major social channels. Sequenced creative reviews, media inputs, approvals , landing pages, and launch milestones. Built content frameworks that adapted integrated ideas across paid and organic touchpoints. Shaped landing page recommendations around audience intent and destination content continuity. Resolved audience, format, asset, and timing constraints with agency partners before launch. Presented platform roles, customer journeys, and campaign recommendations to marketing leaders. Paid Social Media Strategist Crescent Brand Studio January 2021 - March 2023 Cincinnati, OH Developed paid social strategies for large consumer accounts, managing agency and client workstreams from integrated briefs through approved launches and connected landing experiences. Translated integrated briefs into channel roles, audience needs, content, and launch plans. Maintained decision logs, feedback cycles, approvals, timelines, and final deliverables . Recommended platform relevant content supporting brand stories and destination experiences. Reviewed message continuity between social ads, landing pages, and customer actions. Advised client teams on paid social formats and executable activation choices. Identified unresolved creative, media, and approval dependencies before launch deadlines. Social Media Strategist Lakeview Consumer Media July 2018 - December 2020 Indianapolis, IN Planned paid and organic social programs for national consumer campaigns, coordinating content briefs, production reviews, stakeholder approvals, schedules, and post launch learning. Aligned paid and organic programs with seasonal and product marketing priorities. Translated campaign concepts into channel briefs defining purpose, assets, audiences, and destinations. Reviewed social executions with creative and media specialists for platform relevance. Organized stakeholder feedback and approvals across several active campaign initiatives. Connected landing page concepts with social messaging and customer experience expectations. Prepared campaign recaps linking execution choices with business objectives and future planning. Digital Marketing Specialist Redwood Media Partners June 2016 - June 2018 Louisville, KY Executed paid digital and social campaign components for consumer accounts, supporting senior strategy, creative production, media workflows, landing page planning, and launch documentation. Built social briefs and asset requirements from approved marketing plans. Coordinated trafficking inputs, creative status, client feedback, and launch checklists. Reviewed social content against campaign messaging and platform requirements. Documented landing page messages, content needs, and calls to action. Organized campaign files and post launch observations for recurring programs. Supported media and account teams with consistent delivery documentation. PROJECTS Consumer Acquisition Social Program 2024 Directed a coordinated paid social program linking audience strategy, platform creative, media placements, landing pages, and launch governance for financial services campaigns. Integrated Campaign Destination Framework 2022 Created a practical framework connecting social content with landing page hierarchy, customer actions, approval checkpoints, and digital experience requirements. LEADERSHIP & AWARDS Recognized by marketing leadership for clear paid social recommendations across integrated consumer campaigns. Selected as a go to partner for resolving creative, media, approval, and launch readiness issues. Led cross functional campaign coordination that strengthened agency collaboration and stakeholder confidence. EDUCATION Bachelor's Degree in Marketing University of Cincinnati GPA: 3.5 2016 Cincinnati, OH Coursework: Integrated Marketing, Consumer Behavior, Digital Marketing, Marketing Analytics CERTIFICATIONS Meta Certified Digital Marketing Associate 2024 Google Analytics Certification 2024 TECHNICAL SKILLS Paid Social Platforms: Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Social Content: Paid social content, organic social content, platform creative Campaign Planning: Integrated campaigns, channel plans, campaign briefs Digital Experiences: Landing pages, customer journeys, destination content Project Management: Timelines, approvals, decision logs Media Coordination: Media planning, placements, trafficking Creative Operations: Creative reviews, asset requirements, production workflows Analytics Platforms: Google Analytics, campaign recaps, performance measurement Marketing Domains: Consumer marketing, financial services marketing, acquisition marketing Collaboration Tools: Stakeholder feedback, agency coordination, launch checklists SKILLS Paid Social Strategy Organic Social Strategy Integrated Marketing Campaign Development Social Content Strategy Digital Experiences Landing Page Strategy Project Management Creative Briefing Media Coordination Agency Management Stakeholder Approvals Consumer Marketing Financial Services Marketing Campaign Planning PROFESSIONAL AFFILIATIONS American Marketing Association, professional member focused on digital and consumer marketing. Interactive Advertising Bureau, member following paid media standards and social advertising practices. LANGUAGES English (Native) Spanish (Intermediate) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST

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