Senior Account Executive, Consumer Technology Resume

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Senior Account Executive, Consumer Technology Resume Mara Rice Senior Account Executive, Consumer Technology (212) 555-7634 mara.rice@example.com linkedin.com/example/mararice New York, NY 10011 STRENGTHS Client Counsel Led difficult conversations with clear recommendations and timely follow through, helping clients make confident decisions during active programs. Media Strategy Matched stories with reporters, creators, podcasts, and social channels. Colleagues sought this judgment when outreach needed sharper focus. Team Development Delegated real ownership and coached staff through feedback. Junior teammates gained confidence in writing, pitching, and client meetings. Financial Stewardship Reviewed budgets, staffing, expenses, and billing before risks grew. Account teams gained clearer choices around scope and delivery. Creative Thinking Connected product news with culture and internet trends, often finding a more timely angle after a brainstorm changed direction. SKILLS Media Relations Client Leadership Earned Media Account Growth Team Mentoring Consumer Technology PR Integrated Communications Traditional Media Social First Media Creator Relations Influencer Relations Program Measurement Account Financials New Business AI Workflows LANGUAGES English Native 40 Spanish Intermediate 20 MY CAREER 7.7 Years Senior Account Supervisor, Consumer Technology at Signal House Communications (1.7 Years) Account Supervisor at North & Finch PR (1.8 Years) Senior Account Executive at Common Thread Public Relations (2.7 Years) Account Executive at Beacon Street Media Relations (1.6 Years) SUMMARY Consumer technology communications leader with eight years of public relations agency experience directing earned first programs, media strategy, client relationships, and integrated account teams. Builds campaigns around product announcements, cultural moments, events, creators, social first channels , podcasts, newsletters, and traditional media while maintaining a clear view of consumer technology and internet trends. Leads multiple accounts, mentors junior and mid level staff, manages budgets and profitability, and turns analytics into practical client counsel. Strong writer, editor, presenter, and media strategist with experience in new business pitches, account growth, program measurement, and senior stakeholder communications. Uses Microsoft Word, Excel, PowerPoint, and AI supported workflows to improve research, planning, reporting, and team efficiency. Ready to contribute thoughtful counsel, reliable execution, and meaningful client value. EXPERIENCE Senior Account Supervisor, Consumer Technology Signal House Communications January 2025 - Present New York, NY Directs integrated earned media programs for consumer technology accounts, serving as senior client partner while guiding strategy, account teams , budgets, measurement, and delivery quality. Led product launch narratives across cultural moments , executive stories, events, and always on media engagement. Directed client meetings and recommendations, keeping business objectives central to communications planning and escalation decisions. Shaped outreach across technology media, consumer outlets, podcasts, newsletters, creators , and influencers for sustained relevance. Managed budgets , staffing allocations, expenses, billing, and profitability reviews, informing timely scope decisions. Coached junior staff on pitching, writing, client correspondence , reporting, and presentation development against clear standards. Used coverage analytics, audience signals, and AI supported research to refine tactics and counsel. Account Supervisor North & Finch PR March 2023 - December 2024 New York, NY Managed concurrent consumer and technology public relations programs, combining client counsel, creative development, team workflow, financial oversight, and account growth. Directed launch and brand storytelling programs across several concurrent account calendars and event plans. Built client confidence through structured status meetings, issue anticipation, and recommendations grounded in industry developments . Connected products with cultural conversations through press materials , pitching plans, creator outreach, and event support. Delegated assignments across writers, media specialists, and junior staff, strengthening accuracy and deadline readiness. Monitored budgets, hours, expenses, billing inputs, and scope utilization, protecting delivery and account economics. Built renewal and expansion presentations around unmet communications needs and incremental program concepts. Senior Account Executive Common Thread Public Relations June 2020 - February 2023 Brooklyn, NY Executed earned media programs for consumer brands and technology products , managing client workstreams, media relationships, reporting, events, and junior team support. Developed story angles and outreach plans for national media, digital publishers, and emerging social channels. Managed client communications through recommendations, meeting materials, progress updates, and clear campaign next steps. Cultivated relationships with reporters, editors, newsletter writers, podcast producers, and digital creators. Drafted press releases, pitches, briefing materials, reports, and presentation content for launches and brand programs. Tracked earned coverage in Excel reports , identifying narrative opportunities and improving subsequent outreach. Mentored coordinators on media list quality , outreach fundamentals, event execution , and budget tracking. Account Executive Beacon Street Media Relations October 2018 - May 2020 Boston, MA Supported consumer public relations accounts through media research, pitching, press materials, coverage tracking, event coordination, and client reporting. Researched media and developed story angles for product news and seasonal campaign calendars. Prepared client updates connecting media activity with objectives, coverage quality, and follow up opportunities. Coordinated event logistics, interview details, schedules, materials, and stakeholder communications on site. Used Microsoft Word , Excel, and PowerPoint for press documents, trackers, analysis, and presentations. Progressed from supervised pitching assignments to independent ownership of defined media workstreams. Supported traditional consumer outlets and digital first publishers through targeted lists and timely outreach. PROJECTS Consumer Technology Launch Program 2026 Built an earned first communications program linking product news with cultural conversations, creators, podcasts, newsletters, social communities, and traditional consumer media. Integrated Media Measurement Framework 2024 Created a practical reporting approach using coverage analytics, audience signals, and client counsel to improve outreach decisions and sustained visibility. LEADERSHIP & AWARDS Staff Development Mentor, Signal House Communications, recognized for guiding junior and mid level staff through writing, media judgment, and presentation work. Account Growth Contributor, North & Finch PR, recognized for shaping renewal presentations and incremental communications opportunities. EDUCATION Bachelor of Arts in Public Relations Boston University GPA: 4.0 2018 Boston, MA Coursework: Media Relations, Public Relations Writing, Communication Theory, Marketing Communications CERTIFICATIONS Google AI Essentials 2026 Microsoft Office Specialist 2025 TECHNICAL SKILLS Microsoft Office: Microsoft Word, Microsoft Excel, Microsoft PowerPoint Media Channels: Traditional media, consumer media, social first media Creator Outreach: Creators, influencers, social communities Audio Publishing: Podcasts, newsletters, digital publishers Public Relations: Earned media, media relations, press materials Measurement Tools: Coverage analytics, audience signals, program reports Account Finance: Budgets, fee estimates, billing, invoicing Client Delivery: Status meetings, presentations, brainstorms Writing Practice: Press releases, pitches, editing Artificial Intelligence: AI supported research, AI enabled workflows, efficiency tools SKILLS Media Relations Client Leadership Earned Media Account Growth Team Mentoring Consumer Technology PR Integrated Communications Traditional Media Social First Media Creator Relations Influencer Relations Program Measurement Account Financials New Business AI Workflows PROFESSIONAL AFFILIATIONS Member, Public Relations Society of America, New York Chapter, supporting professional relationships and communications practice. Staff Development Mentor, Signal House Communications, building stronger writing, media relations, and client service capabilities across teams. LANGUAGES English (Native) Spanish (Intermediate) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST

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