Senior Manager, Communications and Community Engagement Resume Willa Hobbs Senior Manager, Communications and Community Engagement (612) 555-7314 willa.hobbs@example.com linkedin.com/example/willahobbs Minneapolis, MN 55403 STRENGTHS Executive Counsel Senior leaders relied on concise talking points and sound timing advice during sensitive announcements and town halls. Change Communication Transformation programs gained clearer sequencing after audience needs, manager questions, and feedback shaped each message. Community Connection Volunteer stories helped employees see local impact, and nonprofit partners found a thoughtful communications ally. Editorial Judgment Complex information became accessible content through careful editing, plain language, and consistent voice across channels. Stakeholder Partnership Cross functional teams frequently sought guidance on approvals, channel choices, and delivery details for visible initiatives. SKILLS Strategic Communications Employee Communications Executive Communications Community Engagement Corporate Social Responsibility Employee Volunteerism Charitable Giving Organizational Change Employee Engagement Storytelling Writing and Editing Town Halls Intranets Stakeholder Management Project Management LANGUAGES English Native 40 Spanish Intermediate 20 MY CAREER 14 Years Director, Employee Communications and Community Engagement at Meridian Health Technologies (3.7 Years) Senior Manager, Internal Communications at HarborPoint Financial Services (2.8 Years) Communications Manager at Summit Consumer Products (3.6 Years) Senior Account Executive, Corporate Communications at Cedar Lane Communications (4 Years) SUMMARY Senior corporate communications and community engagement leader with 14 years of progressive experience shaping employee communications , executive messaging, organizational change , corporate citizenship, and social impact programs within large, matrixed organizations. Trusted advisor to senior executives, Human Resources leaders, business teams, and community partners, translating sensitive priorities into clear narratives and practical communication plans. Leads town halls, intranet and email programs, newsletters, presentations, video content, employee engagement campaigns, volunteerism, charitable giving, and nonprofit partnerships across distributed audiences. Uses surveys, engagement analytics, stakeholder feedback, and channel performance data to refine strategy and strengthen participation. Combines strong writing, editorial judgment, discretion, project leadership, and hands on delivery across digital, live, internal, and external channels. EXPERIENCE Director, Employee Communications and Community Engagement Meridian Health Technologies January 2023 - Present Minneapolis, MN Leads integrated employee communications and community engagement for a multi business organization, advising executives and Human Resources partners while coordinating high visibility programs across distributed audiences and channels. Led employee communication strategy across business priorities, culture initiatives, and sensitive organizational changes. Shaped executive talking points , town hall materials, presentations , and announcements for major business milestones. Directed editorial calendars across intranet, email, newsletters , video, meetings, and collaboration platforms. Used surveys, intranet analytics, participation data, and feedback to improve communication strategy and content delivery. Connected volunteerism, charitable giving , and nonprofit partnerships with employee participation and social impact reporting. Coordinated Human Resources , digital, social media, business, and agency partners across concurrent communication projects. Senior Manager, Internal Communications HarborPoint Financial Services March 2020 - December 2022 Chicago, IL Owned employee communications for enterprise transformation programs, counseling senior leaders and managing cross channel delivery within a complex matrixed financial services environment. Converted complex transformation updates into sequenced messages for leaders, managers, and employees. Counseled senior leaders on audience needs, message framing, timing, and delivery for sensitive announcements. Managed campaigns across email, intranet , meetings, newsletters, video, and collaboration tools . Established project plans, review checkpoints, approval paths, and deadlines for high priority communications . Analyzed survey themes and channel measures to improve FAQs, manager resources, and follow up content. Developed employee stories about culture, service, and community involvement for internal and external channels. Communications Manager Summit Consumer Products July 2016 - February 2020 Madison, WI Managed internal communications for corporate and field audiences, supporting organizational change, executive messaging, community storytelling, agency coordination, and channel performance improvement. Built communication plans connecting business priorities with practical information for corporate and field employees. Drafted executive messages, newsletters, intranet articles, presentations , meeting materials, and video scripts. Mapped audiences and information needs for organizational change programs with Human Resources partners. Expanded volunteer and nonprofit storytelling by documenting participant experiences and program outcomes. Coordinated agencies and creative partners across deadlines, feedback, brand requirements, and production needs. Tracked channel performance and employee feedback to improve recurring content and message clarity. Senior Account Executive, Corporate Communications Cedar Lane Communications June 2012 - June 2016 Milwaukee, WI Developed corporate and employee communications for clients managing growth, workplace change, community initiatives, and reputation sensitive milestones across varied stakeholder groups. Created communication strategies for growth, workplace change, community initiatives, and business milestones. Produced executive briefs, presentations , articles, digital content, and stakeholder materials for varied audiences. Managed concurrent client workstreams through schedules, editorial reviews, approvals, and delivery checkpoints. Prepared executives for employee meetings and public engagements with talking points and question frameworks. Built community relations content with nonprofit and civic partners around volunteer and charitable programs. Applied audience research, client feedback, and communication metrics to recommend content and channel changes. PROJECTS Enterprise Change Communication Program 2022 Coordinated leadership messaging, employee updates, manager resources, and channel sequencing for a complex transformation initiative. Shared goals, clear timing, and practical feedback loops helped leaders communicate with confidence. Community Impact Storytelling Campaign 2024 Connected employees, nonprofit partners, and business leaders through stories about volunteerism and charitable giving. Content showed local impact while encouraging participation across internal channels. LEADERSHIP & AWARDS IABC Regional Conference Programming Committee contributor, 2024 to Present, supporting professional learning and peer connection. Community Volunteer Communications Advisor, Twin Cities Nonprofit Network, 2023 to Present, guiding practical outreach for local programs. Recognized by senior leaders for clear communication during sensitive change initiatives and major business milestones. EDUCATION Bachelor's Degree in Journalism and Strategic Communication University of Wisconsin Madison GPA: 3.5 2012 Madison, WI Coursework: Corporate communications, public relations, journalism, organizational communication CERTIFICATIONS Strategic Communication Management Professional 2021 Prosci Change Management Certification 2019 TECHNICAL SKILLS Communication Channels: Email, intranet, newsletters Executive Communications: Talking points, presentations, town halls Digital Platforms: Employee apps, collaboration tools, video Analytics and Research: Engagement surveys, channel analytics, feedback analysis Content Development: Articles, social content, video scripts Change Management: Prosci, transformation planning, manager resources Community Programs: Volunteerism, charitable giving, nonprofit partnerships Project Management: Editorial calendars, project plans, approval paths Stakeholder Relations: Senior leaders, Human Resources, business partners Agency Coordination: Communications agencies, creative partners, external partners SKILLS Strategic Communications Employee Communications Executive Communications Community Engagement Corporate Social Responsibility Employee Volunteerism Charitable Giving Organizational Change Employee Engagement Storytelling Writing and Editing Town Halls Intranets Stakeholder Management Project Management PROFESSIONAL AFFILIATIONS International Association of Business Communicators, regional programming volunteer since 2024. Twin Cities Nonprofit Network, community communications advisor since 2023. LANGUAGES English (Native) Spanish (Intermediate) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST
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