Senior Manager, Earned Media Resume Ewa Larson Senior Manager, Earned Media (201) 555-6842 ewa.larson@example.com linkedin.com/example/ewalarson Jersey City, NJ 07302 STRENGTHS Media Strategy A breaking story once needed a fast angle, so monitoring became a timely pitch that opened a useful client conversation. Journalist Relations Relevant research shaped outreach before each note. Editors received sharper ideas, and account teams gained trusted access. Calm Execution During busy interview weeks, clear briefs and schedules kept spokespeople prepared and events moving without added noise. Editorial Judgment When audience fit was uncertain, newsletter and podcast research helped teams choose stories with a stronger chance of resonance. Team Coaching Reviewing a draft often revealed one stronger angle. Practical feedback helped colleagues deliver clearer work with confidence. SKILLS Earned media strategy Media relations Consumer PR Media audits Journalist relations Talent interviews Key messaging Briefing books Event media relations Muck Rack Meltwater Critical Mention Microsoft Office Google Workspace Project management LANGUAGES English Native 40 Spanish Intermediate 20 MY CAREER 6 Years Senior Media Relations Manager at Brightline Public Relations (2.2 Years) Media Relations Manager at Harbor & Finch Communications (2.2 Years) Media Relations Specialist at Crescent Storyworks (1.6 Years) SUMMARY Senior earned media and public relations professional with 6 years and 3 months of agency experience shaping national consumer narratives across food and beverage , spirits, home and lifestyle , health and beauty , technology, and travel. Leads proactive and reactive media programs from research and planning through pitching, execution, talent interviews, event logistics, and campaign recaps. Builds trusted relationships with national editors, journalists, newsletter writers, podcast producers, and digital news creators. Uses Muck Rack, Meltwater, Critical Mention, Microsoft Office, and Google Workspace to guide media audits, targeted lists, editorial calendars, and award tracking. Provides clear counsel in account meetings and new business planning, reviews team work, and manages high stakes deadlines with calm judgment, thoughtful coaching, and practical problem solving. EXPERIENCE Senior Media Relations Manager Brightline Public Relations July 2024 - Present New York, NY Leads earned media programs for consumer accounts spanning food, beauty, travel, and connected home products. Guides strategy, research, outreach, client counsel, team review, event support, and campaign reporting while protecting quality across concurrent national programs. Turned breaking news monitoring into rapid response angles for lifestyle, sports, newsletters, podcasts, and creators Built researched outreach for national editors and journalists, strengthening access across consumer and lifestyle coverage Led media audits with Muck Rack, Meltwater, and Critical Mention , sharpening account strategy and story selection Directed pitches, media lists , key messages, briefing books , interviews, and run of show materials Reviewed team deliverables and editorial calendars , giving account leaders clearer decisions during high stakes launches Tracked awards and campaign recaps , helping clients connect timely coverage with longer term brand priorities Media Relations Manager Harbor & Finch Communications March 2022 - June 2024 Brooklyn, NY Managed proactive and reactive outreach for lifestyle, beverage, wellness, and travel brands. Coordinated research, media strategy , spokesperson preparation, event logistics, client updates, and quality review across several account teams and deadlines. Mapped targeted journalist lists in Meltwater, matching beverage stories with national audience interests Shaped proactive and reactive outreach plans, then captured learning in concise campaign recaps Coordinated spokesperson interviews, briefing documents, and event media logistics for client appearances Added newsletters , podcasts , and digital publishers when audience fit gave stories a stronger path Managed account deadlines and status updates, keeping multiple launches moving without losing editorial detail Applied quality review before client delivery, helping teams present clearer pitches and more useful counsel Media Relations Specialist Crescent Storyworks July 2020 - February 2022 Philadelphia, PA Executed consumer lifestyle and technology outreach while supporting journalist research , message development, interview scheduling, event coordination, editorial calendars, and coverage reporting. Used audience signals and editor feedback to improve prioritization for client programs. Researched reporters, outlets, competitors, and cultural trends in Muck Rack for focused outreach Drafted pitches and key messages that gave technology stories a clear consumer point of view Prepared briefing notes and coverage summaries, making client updates easier for account teams Maintained editorial calendars and contact records, improving handoffs across active media programs Supported interview scheduling and event coordination, keeping spokespeople prepared for timely conversations Used editor feedback and campaign results to refine outreach priorities for future launches PROJECTS Consumer News Opportunity Program 2026 Built a repeatable research program for tracking entertainment, lifestyle, sports, newsletters, podcasts, creators, and emerging formats. Connected timely cultural signals with proactive story angles and client ready counsel. National Talent Media Playbook 2024 Created briefing books, interview preparation, run of show documents, outreach plans, and event staffing guidance for consumer talent engagements. Improved consistency across high visibility media moments. LEADERSHIP & AWARDS Recognized by agency leadership for dependable counsel across high stakes consumer media programs. Received team recognition for improving pitch quality, editorial tracking, and deadline coordination. Selected to guide account teams through complex interview and event media logistics. EDUCATION Bachelor of Arts in Communications Temple University GPA: 3.7 2020 Philadelphia, PA Coursework: Public relations, journalism, media writing, campaign strategy CERTIFICATIONS Muck Rack Academy Fundamentals of Media Relations 2023 Google Analytics Certification 2022 TECHNICAL SKILLS Media Monitoring: Muck Rack, Meltwater, Critical Mention Office Productivity: Microsoft Office, Word, PowerPoint Google Workspace: Google Docs, Google Sheets, Google Slides Media Relations: Journalist outreach, editor relations, spokesperson outreach Media Planning: Media lists, pitch planning, editorial calendars Content Development: Key messaging, briefing books, campaign recaps Event Media: Run of show documents, event logistics, on site staffing Digital Media: Newsletters, podcasts, digital news creators Research: Media audits, brand research, trend research Account Management: Client counsel, account meetings, new business planning Project Management: Deadline management, status updates, award tracking Communications: Consumer narratives, reactive programs, proactive programs SKILLS Earned media strategy Media relations Consumer PR Media audits Journalist relations Talent interviews Key messaging Briefing books Event media relations Muck Rack Meltwater Critical Mention Microsoft Office Google Workspace Project management PROFESSIONAL AFFILIATIONS Public Relations Society of America participant, with ongoing interest in ethical consumer communications. Temple University Communications alumni network member, supporting connections across media and public relations. LANGUAGES English (Native) Spanish (Intermediate) ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. ADDITIONAL INFORMATION Work Status : Authorized to work in United States. No sponsorship required. REFERENCES AVAILABLE ON REQUEST
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