Atticus Weiss

 


Audience Engagement Manager

(512) 555-1847
atticus.weiss@example.com
linkedin.com/example/atticusweiss
Austin, TX 78704

STRENGTHS

       
Breaking News Leadership

During fast coverage, created clear publishing paths so hosts and producers could act with confidence.

Editorial Judgment

Protected accuracy and context during urgent packaging decisions, earning trust from newsroom partners.

Audience Analysis

Turned retention and reach patterns into useful choices. Editors often sought guidance on tough calls.

Cross Team Coaching

Built rapport with hosts, editors, and producers, then helped teams adopt practical platform habits.

Workflow Building

Created checklists and playbooks after seeing missed handoffs, giving busy teams a steadier process.

SKILLS

       
  • Audience growth
  • Digital journalism
  • Breaking news
  • Live news distribution
  • YouTube Live
  • YouTube VOD
  • YouTube Shorts
  • TikTok
  • Instagram
  • Facebook
  • X
  • Threads
  • Vertical video
  • Editorial judgment
  • KPI reporting

LANGUAGES

       
English
Native
40
Spanish
Intermediate
20

MY CAREER

    
10Years
  • Senior Audience Development Manager at SignalPoint News Network (3.2 Years)
  • Audience Engagement Lead at MetroStream Media (3.2 Years)
  • Social Video Producer at FrontRange Digital News (2.5 Years)
  • Digital News Producer at Lone Star Public Media (1.1 Years)

SUMMARY

Audience engagement and digital news leader with 10 years of experience growing audiences for live, breaking, and on demand news across YouTube, TikTok, Instagram, Facebook, X, Threads, and emerging platforms. Leads distribution strategy, vertical video programming, live streams, VOD, Shorts, titles, thumbnails, descriptions, and platform native storytelling. Uses audience behavior, watch time, reach, retention, traffic sources, engagement, and KPI trends to guide practical editorial decisions. Builds repeatable workflows, playbooks, publishing standards, and real time protocols for major events. Coaches hosts, producers, editors, and social publishers through influence and clear feedback. Brings sound editorial judgment, curiosity, concise communication, and respect for journalistic integrity. Ready to apply this newsroom experience in an on site audience leadership role that connects strong coverage with meaningful audience growth.

EXPERIENCE

Senior Audience Development Manager

SignalPoint News Network
 July 2023 - Present
 Austin, TX

Leads audience strategy for a 24 hour digital newsroom, supporting live breaking news, long form video, clips, and vertical storytelling across YouTube and major social platforms. Influences editorial leaders, hosts, producers, and publishers through practical guidance, repeatable systems, and performance reviews.

  • Directed live news distribution across YouTube and social platforms, improving daily packaging decisions
  • Guided producers on titles, thumbnails, descriptions, timing, and programming using watch time patterns
  • Built real time protocols for elections, weather, public safety, and major breaking news coverage
  • Created platform playbooks for TikTok, Reels, Shorts, Facebook, X, and Threads
  • Translated retention, traffic sources, reach, and engagement into concise weekly recommendations
  • Coached teams through format tests, emerging platforms, and accurate context during fast coverage

Audience Engagement Lead

MetroStream Media
 March 2020 - June 2023
 Denver, CO

Led social and YouTube distribution for regional and national news, connecting editors, producers, hosts, and publishers through clear workflows. Supported live streams, VOD packages, vertical clips, rapid updates, and performance reporting during major events.

  • Led live streams, VOD, vertical clips, and rapid updates during major news events
  • Connected editors, producers, hosts, and publishers through repeatable breaking news workflows
  • Used YouTube Analytics and social insights to identify programming and packaging opportunities
  • Introduced headline and thumbnail reviews that aligned framing with viewer expectations
  • Produced leadership briefs covering KPI progress, failed tests, trends, and expansion opportunities
  • Mentored producers on hooks, vertical structure, captions, live context, and audience interaction

Social Video Producer

FrontRange Digital News
 August 2017 - February 2020
 Denver, CO

Produced breaking news video for YouTube, Facebook, Instagram, and X, adapting presentation for each channel while protecting accuracy. Built publishing checklists, tested vertical formats, and connected audience response with editorial planning.

  • Produced breaking news video for YouTube, Facebook, Instagram, and X
  • Packaged live and recorded coverage with titles, descriptions, thumbnails, captions, and context
  • Monitored audience response during developing stories and surfaced timing insights to editors
  • Built publishing checklists that improved metadata accuracy and newsroom coordination
  • Tested vertical explainers and documented pacing, framing, and mobile viewing lessons
  • Connected watch time, completion, engagement, and referrals with content decisions

Digital News Producer

Lone Star Public Media
 June 2016 - July 2017
 San Antonio, TX

Published local news and live event coverage for web, YouTube, and social channels in a deadline driven newsroom. Converted reporting into digital packages, supported verified updates, and documented publishing standards for distributed teams.

  • Published local news and live event coverage across web, YouTube, and social channels
  • Converted broadcast reporting into digital packages with platform appropriate headlines and descriptions
  • Supported weather, civic events, and breaking stories through verified newsroom updates
  • Reviewed audience analytics after major stories to guide schedules and presentation choices
  • Maintained editorial calendars and publishing queues for upcoming coverage commitments
  • Documented newsroom handoffs that improved consistency for evening and weekend teams

PROJECTS

Breaking News Distribution Playbook
 2024

Built a repeatable reference for live event packaging, platform selection, verification handoffs, and audience updates. Shared practical guidance with newsroom partners so coverage moved clearly from confirmed information into channel native presentation.

Vertical Video Programming Lab
 2022

Tested short form news structures across TikTok, Reels, and Shorts, then documented hooks, pacing, captions, and framing. Findings helped producers share stronger mobile stories while preserving context and editorial standards.

LEADERSHIP & AWARDS

  • Recognized by newsroom leadership for clear audience guidance during major breaking news events.
  • Selected by peers as a trusted coach for platform native video packaging and publishing workflows.
  • Led cross team learning sessions that helped producers apply analytics during live coverage.

EDUCATION

Bachelor's Degree in Journalism
Texas State University   GPA: 3.5
 2016
 San Marcos, TX
Coursework: Digital journalism, broadcast reporting, media ethics, audience analytics

CERTIFICATIONS

  • YouTube Creator Academy 2024
  • Google Analytics Certification 2023

TECHNICAL SKILLS

  • YouTube Publishing: YouTube Live, YouTube VOD, YouTube Shorts
  • Social Platforms: TikTok, Instagram, Facebook
  • Conversation Platforms: X, Threads, emerging platforms
  • Video Formats: Vertical video, long form video, live streams
  • Audience Analytics: YouTube Analytics, audience retention, traffic sources
  • Performance Metrics: Watch time, reach, engagement, KPI tracking
  • Content Packaging: Titles, thumbnails, descriptions
  • Editorial Systems: Playbooks, publishing checklists, editorial calendars
  • News Operations: Breaking news, live news, real time distribution
  • Team Development: Coaching, producer guidance, cross functional collaboration

SKILLS

       
  • Audience growth
  • Digital journalism
  • Breaking news
  • Live news distribution
  • YouTube Live
  • YouTube VOD
  • YouTube Shorts
  • TikTok
  • Instagram
  • Facebook
  • X
  • Threads
  • Vertical video
  • Editorial judgment
  • KPI reporting

PROFESSIONAL AFFILIATIONS

  • Digital News Association member, sharing practical audience insights with newsroom peers.
  • Online News Association participant, supporting ethical digital journalism and collaborative learning.

LANGUAGES

       
  • English (Native)
  • Spanish (Intermediate)

ADDITIONAL INFORMATION

Work Status
: Authorized to work in United States. No sponsorship required.

ADDITIONAL INFORMATION

Work Status
: Authorized to work in United States. No sponsorship required.

REFERENCES

AVAILABLE ON REQUEST